The best Side of Johnnie Walker Blue Label Ultra

Inside our quest to the lightest bottle possible, we took our vision into a workforce of specialist glassmakers. Discovering designs and glassblowing approaches to minimise glass use with out compromising durability.

The end result observed glass becoming hand-blown into a teardrop shape. For The very first time while in the manufacturer’s background, the enduring square Johnnie Walker bottle has long been reformed. 

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World Design and style Director at Diageo, Jeremy Lindley who led the design task, said, “Johnnie Walker Blue Label Ultra was born out of an ideation session investigating the way forward for luxurious. With other types moving in direction of light-weight – for instance eyewear and superior-performance cycling – we questioned whether or not luxury spirits could adhere to match. “We took our vision into a staff of pro glassmakers and all over a 5 calendar year take a look at-and-study system slowly found how to make sophisticated, lightweight glass.

This may make a discreet opening by which the bottle could be eliminated. After pouring a glass of this scarce, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its normal resting location and also a testomony to purposeful style and design.

In the midst of its five years of investigate, the model continues to be granted a British isles patent4 and also to encourage even further progress during the sector – As well as in a first for Diageo – a license to the patent might be supplied with a royalty-cost-free foundation to any individual on the planet who needs to share in these discoveries.

Indeed—this collectible version is often purchased on the web and shipped securely for your door with signature confirmation.

Liquid Light enveloped visitors in a mesmerizing interaction of sunshine and shadow, with relocating mild passing via glass types and projecting elegant styles on to white walls.

We are listed here everytime you're willing to take the plunge with Johnnie Walker and find cocktail recipes, new solution launches and the most up-to-date from our entire world of whisky.

Diageo has mentioned that the “previously claimed ‘lightest bodyweight scotch whisky bottle’ was released by a British isles retailer and weighed around 298 grams.” 

“We took our eyesight to the workforce of pro glassmakers and in the course of a 5 12 months examination-and-find out method little by little identified how to produce sophisticated, lightweight glass. The technological worries that lightweighting provides led us to incorporate numerous design and output technical specs that we couldn't have envisaged At first of our journey; in the need of the check here tear drop shape which We have now moulded to even now mimic the enduring sq. sort of Johnnie Walker bottles, on the addition of a protecting cage to allow for a spherical base, and the hand-earning and filling of every person bottle to stay away from damages in generation.”

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

In whisky packaging, luxury typically implies weighty—Feel thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker hopes to upend that wondering and embrace the Idea that lithe is deluxe.

This can be a just one-off bottle for now illustrating the artwork from the attainable, for a style experiment and redefining lightweight as luxury. We will proceed to apply these learnings throughout the broader Diageo array.

Liquid Gentle enveloped site visitors in a mesmerizing interaction of light and shadow, with going gentle passing through glass sorts and projecting classy styles onto white partitions.

Johnnie Walker set out to advance the spirits sector by experimenting with light-weight glass for its luxurious whiskies, impressed with the craze toward 'fragile' rather than 'hefty' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.